Flattr presents a new way to help support a number of creative individuals and organizations. While some websites include a donation widget or link on their site, nothing exists to allow users to help support a number of their favorite creators. Every day, thousands of internet users check out the content created by filmmakers, musicians, artists, and writers. Flattr helps supply users with an easy way to show their love for these creative people. By paying a flat fee each month, the user can then click their favorite Flattr users. At the end of the month, the fee is divided up among all those who were clicked by the user. The idea is that if many users choose to chare a portion of their fee with a content creator, then their support will grow. This in turn will encourage them to keep doing what they love, and what others adore.
The concept behind Flattr was created in 2007, although the site was not actually formed until 2010. Flattr was originally built to provide a new way for people to share money with those they deem worthy of it. The site also focused on creating an affordable way to encourage people to donate. Rather than asking for a single cent, or many dollars that might be too much, Flattr lets users pay a small fee then divided it out. The amount given depends entirely on how many others were selected by the user. Today, Flattr is still working in this capacity, allowing users to support the creators they love.
Flattr stands out in the way it works for almost anyone. Rather than helping creators manage their donations, Flattr encourages donations and provides an easy way to solicit a donation without appearing greedy or overbearing. The concept is simple and making a donation or adding a Flattr button to a website or blog is easy.
Flattr has a very smooth, streamlined appearance with an appealing green and orange color scheme. New visitors are greeted with a short video explaining how the site works using a simple cake analogy. Navigating the site is easy and the design lends itself well to keep Flattr looking professional yet friendly.
New users can click the register button at the top right hand corner of the Flattr homepage to begin account creation. The user is asked to enter an invitation code, username, email address, and password. Flattr is still in beta, so an invitation code is required to make a new account. Visitors who wish to receive a beta invitation code can click on the green link and enter a valid email address. Once the link has been sent, the user can return to the account creation form and resume registration.
The money submitted through Flattr is intended for the creators being supported. Flattr itself only takes a 10% fee out of that amount to pay for site upkeep. Users have flexibility as far as how much they put in their Flattr accounts. Each month, the amount is divided out among those who were “Flattered”. If no one was flattred by the user, then the entire amount is donated to charity.
The main group that would appreciate the service offered by Flattr includes anyone who is a budding artist, musician, writer, or any other kind of online creator. The site helps individuals get a little funding for what they do so they can keep on doing it. It also helps users show their love for the creators who they really like the most.